What is Autoresponder
A lot of people, talks about autoresponder and how you can use it to develop your business. But what exactly is an autoresponder??
Simply, it is software, which allows you to send previously prepared messages to many people simultaneously and automatically.
This does not mean, however, That autoresponder is a spam tool and sends unwanted messages. Means, that you need to prepare and configure an email sequence, which the autoresponder will send automatically and at regular intervals to all people saved in the database.
The importance of Autoresponder
The importance of autoresponder and email marketing cannot be underestimated online business. All famous internet marketing specialists, they repeat, that money is on the list. This is not a coincidence. Internet marketers know this exactly and use this fact in practice. There is no doubt, that the more people we have registered on a specific thematic list and are interested in ours, products or services, the more sales we will be able to generate.
What does an autoresponder do??
An autoresponder can essentially send emails to your mailing list, even, when you are not at the computer. For example, you can create let's say, seven-part email course. You can then place this course in autoresponderze and set message sending intervals, let's say, once a day and the autoresponder will send one part of the course each day, until the message queue is exhausted. So you create emails, and then, thanks to the autoresponder, they will be automatically sent over the next seven days to all people on your mailing list.
Doesn't matter, are you online?, whether you are away from your computer. They will be sent via autoresponder automatically. Also new people, they will join the list automatically. And if you configure everything correctly, the autoresponder will do all the work, and you won't even have to lift a finger.
Benefits of using an autoresponder
The main benefit, created by an autoresponder, is to build relationships, and the ability to present the benefits and talk about the product several times before the subscriber decides to purchase it. So I'll ask you, how many times you can tell your website visitors about your product? Thanks to the use of an autoresponder, you have a chance to remind you about the advantages of the product for a long time, until the subscriber unsubscribes from the list.
I don't know if you know this, but 99% people, who visited your website will never return to it again. So if you don't create a form, or a captive site and you won't encourage them to sign up with a free course or other useful information, you will no longer have the opportunity to present your offer to these people again.
You can use autoresponder, to send messages to people, convincing and educating them about the benefits of the product or service offered.
This is simply a form of marketing, so much, that on the Internet. People signing up for the list, they consent, to receive e-mails in exchange for free knowledge, that you offer. Don't send overrated slogans in your first messages, but give real and valuable information about the topic, and a small mention about the product at the end.
Autoresponder helps build trust and relationships
Autoresponder makes, that people get to know you more and more over time as you send them more and more information, you build relationships and trust in yourself. The stronger the relationships you build with your mailing list, the more likely it is, that someone will actually buy something from you, or will cooperate.
Autoresponder saves printing costs, shipping and packaging and enables constant contact with subscribers 24 hours a day, without performing many complicated activities.
