What is an autoresponder and is it really necessary??
Most people imagine, that an autoresponder is a machine that sends an automatic message like “I'm not at home..” the “I'm on vacation…”
In fact, most hosting and email service providers have this feature in their email client settings and it is usually called "holiday messages".
This is a good solution for a quick fix, automatic answer, to inform, that you are currently unable to receive your mail and will respond to the message when you return. However, such a function is not the same, co autoresponder and you can't compare them.
Configuring this type of autoresponder is usually very simple. A quick glance at your email settings in your hosting dashboard will usually tell you everything, what is needed, to activate the autoresponder function. However, if your needs go beyond sending a one-time message, maybe it's time, to pay attention to professional autoresponder sendsteed.
This tool is much more stable and includes a number of advanced features, which are starting to be used by most online marketers around the world. This type of autoresponder is also used by large enterprises and organizations from all over the world.
An autoresponder can be used in a number of different ways:
- You can set up a whole queue of sales letters.
- You can create a mini-course, which will be delivered via autoresponder, every few days.
- You can create an offer list, which is automatically sent to everyone, who will ask for it.
- You can create a newsletter, which will be sent to subscribers once a week.
- You can also send a one-time offer to all people registered on the autoresponder list at any time.
Autorespondery, that send consecutive messages are used by more and more people to conduct professional internet marketing.
The most important features, which should characterize a good autoresponder:
- Ability to create, storage, and sending unlimited messages.
- Possibility to personalize each message, by inserting the subscriber's name and other personalization functions.
- Possibility to send messages in both text format, as well as HTML.
- Ability to track campaign effectiveness, number of opened messages, clickability of links contained in the e-mail, etc.
There are two ways to use the autoresponder. One option is autoresponder installed on your own hosting server. If you are a technically minded person, you enjoy installing software and enjoy spending time managing it, configuring, changing email protocols and other various technical issues, that inevitably appear, then such an autoresponder may be a good solution for you.
However, if you prefer, focus on the actual marketing work, creating messages and intensifying your activities, a better solution will be to use the services of a professional autoresponder
When you use the service, what is an autoresponder, make sure, that the company offering a given autoresponder has a solid technical background and has been valued on the market for years, and provides technical support.
Once you decide, which autoresponder to choose, the next step is to create a message, which the autoresponder will send. I recommend creating from 5 do 7 the news. The marketing research conducted showed this, that it may take until 7 contacts before a potential customer decides to take advantage of your offer.
When used effectively, an autoresponder can help you maximize profits by capturing visitor addresses, and then converting those subscribers into customers, or colleagues.
Many companies, who started using autoresponder, he wonders now, how they could not use it for their marketing activities before.
