Website creator – how to choose the best one for beginners

A few years ago, your own website meant one thing - a programmer, code, technical problems and a large start-up budget. Today the situation is completely different.

Thanks to tools like website creator you can create a professional-looking website without knowing HTML, CSS or WordPress. The problem is something else. The market is overcrowded. The choice is huge. Everyone says, that he is "the best".

So how to choose website builder online websites, which will actually be a good solution for a beginner building their first project? In this article, we will go through it step by step.

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Why a website builder is the standard today

Just a few years ago, creating a website was a technical challenge. You had to know the code, use a programmer or install systems, which were simply too complicated for a beginner.

Today the situation is completely different.

Website builder has become an essential tool for people, which:

• they want to build their first website

• want to promote an affiliate program

• they want to collect email addresses

• want to start their own online project

• they want to test ideas without high costs

The problem is no longer that, Can I make a website?.

The problem is this, that the choice is huge.

You will find it in the market:

• free online website builders

• subscription systems

• extensive marketing platforms

• minimalistic solutions for one function

A beginner can easily get lost in this.

And here comes the most important question:

Do you choose a wizard based on the appearance of the website?, or for the purpose, which it should implement?

This is the key to the next decision.

In the context of building Internet traffic very often a website is not an end in itself. It is a tool.

Ma:

• collect records

• direct to the offer

• test conversion

• analyze the effectiveness of actions

Therefore, the choice of a website builder must be carefully considered.

It's not about that, to be "the prettiest".

The point is this, to be functional.

In the next module we will move on to the most important stage: How to determine the purpose of a website before you choose a tool.

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Determine the purpose of the website before choosing a tool

Most people make the exact same mistake.

Type "website builder" into Google, reads several rankings, he chooses the first one and only then thinks about it, what exactly is this website supposed to be used for?. This is reverse logic.

Before you choose any online website builder, you need to answer one question:

What is this site supposed to do for me?

Because the website can have completely different functions.

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1. Website business card

This is the simplest variant.

• some information about you

• description of the activity

• contact form

Virtually any website builder can handle this.
You don't need advanced features.

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2. Website for collecting emails

This is where the differences begin.

If your goal is to build a mailing list, the wizard must enable:

• adding a registration form

• integration with autoresponder

• redirection after saving

• editing elements that increase conversion

In this case, the wizard is part of a larger system email marketing, and not just a page editor.

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3. Website for affiliate marketing

If you promote partner program, website maybe:

• educate

• build trust

• direct to the offer

• test different links

This is when connecting to performance analysis and click tracking tools comes in handy.

Because without data you're blind.

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4. Sales page

This is where you need it:

• strong headline

• benefits section

• elements of social proof

• a clear call to action

Not every website creator gives you the freedom to build such layouts without any fuss.

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5. Website as an element of the system

The most interesting variant.

The website doesn't run itself.

It is part of a larger whole:

• generates traffic

• collects records

• transfers data to the autoresponder

• directs the user further

• allows you to analyze effectiveness

Then the choice of wizard must take this into account, whether it allows integration with other marketing tools.

Because even the best visual wizard won't help, if you can't easily connect it to the rest of your system.

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Why is it so important?

Because without a specific goal:

• you choose a tool that is too expensive

• or too poor

• or too complicated

• or like that, which will limit you after a few months

And then instead of building a website, you start moving and changing everything.

This costs time.

In the next module we will get down to specifics: What technical features should you pay attention to when choosing a website builder?, to avoid later problems.

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What to pay attention to when choosing a website builder

Once you know, what is the purpose of your website, you can proceed to the most important stage - checking the functions.

This is where most people make the wrong decision.

That's not why, that he chooses the "wrong" website creator.
But that's why, that he doesn't look at things, that will be important in 3-6 months.

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1. Drag and drop editor

For a beginner, this is an absolute must.

A good online website builder should allow you to::

• editing text without going into the code

• moving sections with the mouse

• quickly adding images

• changing colors and fonts without complications

If something requires fiddling with technical settings - that's a warning sign.

At the beginning, speed of action is important.

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2. Responsiveness (i.e. operation on phones)

Most traffic today comes from mobile devices.

If the page:

• it crashes on the phone

• the text is unreadable

• the buttons are too small

you are losing potential users.

A good website builder should automatically adapt the layout to mobile devices or allow you to edit the mobile view separately.

This is not an option.
This is a necessity.

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3. Integration with email marketing

If you plan on building a list, the wizard must enable:

• adding a registration form

• redirection after saving

• connection to autoresponder

Without it, your website will be just a business card.

And a business card does not build a system.

That's why it's worth thinking about the creator as an element of a larger whole, rather than a separate tool.

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4. Possibility to insert your own codes

This may seem insignificant at first.

But in practice it is possible to insert:

• tracking code

• analytical tool

• additional script

• advertising pixel

gives great flexibility.

If the wizard limits you in this regard, you may have a problem, when you want to scale your activities.

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5. Page speed

Side, which loads in 5-6 seconds, kills conversion.

A good website builder should:

• generate lightweight pages

• do not overload them with unnecessary elements

• allow for image optimization

Combined with the appropriate generation of Internet traffic, a fast website gives you an advantage.

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6. Flexibility when expanding

At first you build one website.

After a few months you may want to:

• add another offer

• create a new registration page

• test different versions

• split traffic into different projects

It's worth checking out, or the wizard allows you to create multiple pages without additional costs or complicated procedures.

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Free website builder or paid system?

That's the topic, which evokes the most emotions.

The natural question is:

Is it worth paying?, since there are free options?

The answer is not black and white.

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When does a free website builder make sense??

• when you test an idea

• when you're just starting out

• when you don't have constant traffic yet

• when you learn the basics

The free solution allows you to start risk-free.

The biggest danger in the beginning isn't the lack of features.

The greatest threat is… inaction.

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When is it worth switching to a paid solution??

• when you start generating consistent traffic

• when you build your mailing list

• when you care about your own domain

• when you need more control

A paid website builder often gives:

• greater flexibility

• no ads

• more integration

• better technical support

The key is this, not to start with the most expensive solution just because, that "it's necessary".

First the system.
Then scaling.

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How the website builder affects conversions

Many people think, that conversion depends solely on content.

This is only part of the truth.

Page builder influences:

• page speed

• section layout

• button visibility

• readability of headings

• user convenience

If the tool limits you in building a clear structure, you may have problems with increasing registrations or clicks.

Therefore, it is worth checking when choosing, can you:

• easy to edit headings

• add sections with opinions

• highlight buttons

• test different versions of the website

This has a direct impact on the results.

In the next module we will move on to a very important issue: How a website builder works with other marketing tools and why it determines your long-term success.

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Integration with other marketing tools

At first you may think, that a page is just a page.

You publish it.
Someone comes in.
He's reading.
And that's it.

In practice, however, the website is only one element of the entire system.

If you want to get serious, website builder must work with:

• autoresponder

• click analysis tool

• A/B testing system

• traffic sources

Without it, you will be operating in isolation from data.

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Side + Email marketing

This is the basic connection.

The website collects records.
Autoresponder sends messages.
The user moves further in the funnel.

If the website builder does not allow you to easily connect the registration form, the whole process becomes unnecessarily complicated.

Therefore, when choosing, check:

• can you easily connect the form

• can you set up a thank you page

• can you redirect the user after saving

It's the little things, that determine effectiveness.

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Side + click analysis

If you are promoting an offer or affiliate program, you must know:

• how many people clicked on the link

• which side they came from

• which version of the site works better

Therefore, the wizard should allow integration with traffic analysis tools and tracking link effectiveness.

Without data, there is no optimization.

And without optimization there is no growth.

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Side + generating traffic

The website itself will not generate visits.

You need a strategy to generate internet traffic, which will be directed to your website.

That's why the wizard should:

• allow you to quickly publish multiple pages

• do not limit the number of projects

• allow you to test different variants

Because in practice, the first version of a website is rarely the best one.

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Is one system better than several separate tools?

This question comes up very often.

Is it better:

• have a separate page builder

• separate autoresponder

• separate click analysis tool

Can use one solution, that connects everything?

For beginners, the great advantage of one system is simplicity.

You don't have to:

• connect APIs

• integrate scripts

• check compatibility

You have everything in one place.

One example of a platform, which connects the website builder, email marketing and analysis of the effectiveness of activities, Is LeadsLeap. For a beginner, it is often more convenient than assembling the entire system from separate tools.

Of course, this is not the only option.

But it's worth considering this solution, if you want a simple start.

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How to avoid decision paralysis

Choosing a website builder can take weeks.

Comparing features.
Reading opinions.
Watching the rankings.

In the meantime… you don't have a website.

The best decision to start with is:

• choose one tool

• build your first website

• test her

• draw conclusions

Action experience is worth more than weeks of analysis.

In practice, after a few months you will know much more than you do today.

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Selection Summary

A good online website builder for a beginner should:

• be easy to use

• work fine on phones

• enable integration with email marketing

• allow you to analyze the effectiveness of actions

• provide the possibility of expansion

He doesn't have to have it 200 functions.

It must allow you to act.

Because this action generates data.
And data allows us to improve results.

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What's next??

If you want:

• build your first website

• connect it to your autoresponder

• analyze the effectiveness of links

• and develop your own online system

You can test available leadsleap tools and check, how they work in practice.

Create a free account here