Link rotator at LeadsLeap – directing traffic to multiple links
Link rotator to marketing tool available in LeadsLeap, which allows for rotation tracked links (Link Tracker) and links to pages created in the page builder LeadsLeap.
Its main task is splitting traffic between different links according to established rules, without the need to manually manage redirects.
What is a link rotator
A link rotator is a system, which works in a simple way:
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user creates rotator
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adds some links to it (links from tracker or other websites)
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determines weight for each link
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visitors are automatically redirected to one of the links
Each input to the rotator can lead to a different address, in accordance with the established proportions.
How link rotation works
When configuring the rotator, the user specifies:
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which links should be rotated
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how often a given link should appear (Libra)
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whether the rotator should have display limits
For example:
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link A can receive 50% traffic
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link B – 30%
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link C – 20%
This allows you to test different offers in a controlled way, pages or versions of the communication.
Link rotator and LeadsLeap websites
An important rule at LeadsLeap:
The page created in the LeadsLeap website builder is already a rotator in itself.
If you want:
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test different versions of the same page
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conduct A/B tests
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compare layouts and content
👉 you should create different versions of the page under one PageID and promote one page link, instead of using a link rotator to rotate pages.
The LeadsLeap rotator is mainly intended for:
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rotation external links
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rotation links from the tracker
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testing offers and traffic sources
What not to do – an important limitation
Link rotator LeadsLeap may not be used in internal advertising.
Grounds:
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rotators are not allowed in LeadsLeap ads
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the LeadsLeap system tries to deliver unique traffic anyway
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the use of a rotator in advertising could disrupt this mechanism
Link rotator is a tool mainly intended for external traffic sources.
Applications of link rotator in practice
The link rotator can be used, among others,. do:
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testing several affiliate offers
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comparing the performance of different landing pages
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separation of traffic from one source
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working with various advertising campaigns
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optimization of marketing activities without manually changing links
Integration with other LeadsLeap tools
Link rotator works best when used in conjunction with:
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link tracker (traffic quality tracking)
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traffic source system
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LeadsLeap statistics
This allows the user to simultaneously:
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rotate links
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measure the quality of visits
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analyze the effectiveness of the campaign
Tool availability
Rotator is available on LeadsLeap as part of their marketing toolkit. Depending on the user's needs, it can be used in simple tests, as well as in more advanced campaigns.
Who is the link rotator for?
The tool will be especially useful for::
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affiliate marketers testing different offers
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marketers working with external traffic
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people optimizing advertising campaigns
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users, who want to automate link tests
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people using the LeadsLeap link tracker
Summary
The Link Rotator in LeadsLeap is a tool that allows you to distribute traffic in a controlled manner between different links. Makes it easier to test offers and campaigns, but should be used in accordance with the rules of the system – especially with respect to LeadsLeap internal advertising.
You want to test several links without manually switching campaigns?
Create a free account at LeadsLeap and check it out, how a link rotator works in practice.