Capture pages – what they are and how they work in practice
Capture pages it is one of the most frequently used elements of online marketing, especially in affiliation, email marketing and building your own internet projects. Their main task is capturing the visitor's attention and directing it to a specific action.
In practice, intercepting pages are the foundation of the strategy used, among others,. w LeadsLeap, where they have been used for years to build mailing lists and work with traffic.
What is a capture page
Capture side (often called a landing page or sign-up page) it's a simple website, which:
-
focuses on one goal
-
eliminates unnecessary distractions
-
leads the user to a specific action
Most often, the target of the intercepting party is:
-
sign up for the mailing list
-
moving to the next stage of the funnel
-
material download
-
clicking on a specific link
Why capture sites are so effective
Optin sites work effectively, Because:
-
they do not compete with other content on the website
-
they communicate clearly, what the user should do
-
shorten the decision-making process
-
are matched to the traffic source
Instead of directing the user to a complex home page or blog, capture side focuses attention on one message.
The most common uses of capture pages
Websites to capture email addresses are used, among others:. do:
-
building mailing lists
-
promotion affiliate programs
-
directing traffic from ads
-
testing different messages
-
entering the user into the system or tools
In affiliation, the capturing party is very often the one the user's first contact with the project.
Captive sites and Internet traffic
One of the key elements of an effective capture page is its fit traffic sources.
Well designed capture page:
-
clearly responds to the user's intent
-
matches the content of the ad or link
-
I promise no more, than it actually offers
Thanks to this, movement, that ends up on the page, Is better filtered and more valuable.
How lead pages work in LeadsLeap
At LeadsLeap, squeeze pages have been one of the basic tools for working with traffic for years.
Users use them for:
-
collecting leads
-
directing traffic to subsequent stages
-
testing different versions of websites
-
working with free and paid traffic
Pages with the registration form in LeadsLeap are integrated with other elements of the system, which allows you to measure the quality of traffic and subsequent user behavior.
What a good capture site does NOT do
Effective capture site:
-
doesn't try to sell everything at once
-
does not contain excess links
-
does not distract the user
-
does not promise unrealistic results
Her role is stopping your attention and taking one step, rather than closing the entire sales process.
Who are the capture sites for?
These websites will be especially useful for::
-
affiliates
-
people building mailing lists
-
affiliate marketers testing different types of traffic
-
creators of marketing funnels
-
people, who want to work with movement in an orderly way
They do not require extensive technical background, and their effectiveness depends mainly on the clarity of the message.
Summary
Writing pages is simple, but a very effective element of online marketing. They allow you to make better use of traffic, filter users and build long-term projects based on relationships, not one-time clicks.
You want to see, how capture sites work in practice?
Create a free account at LeadsLeap and check it out, how you can create and test different websites without any technical background.